PRINT & DIGITAL CAMPAIGN
Crime Stoppers Awareness Campaign
Client: Crime Stoppers
Agency: Target Marketing & Communications Inc.
Tools Used: Adobe Illustrator, Photoshop, InDesign
Recognition: ICE Awards - Best of Show
Crime Stoppers needed a powerful awareness campaign to encourage anonymous tips and community involvement in crime prevention. The goal was to create bold, attention-grabbing visuals that resonated with the audience while maintaining the organization’s credibility and urgency. eveloped a series of striking, high-contrast designs using dramatic imagery and compelling messaging to evoke urgency and action. The bold, dark-toned aesthetic, combined with strong typography, created a sense of seriousness and immediacy, while clear and concise messaging reinforced the importance of anonymous tips. Designed for various formats, including posters, digital ads, and social media graphics, the campaign ensured maximum reach and impact.

